What We Do

We are the owners and operators of the Great Run Series, including the Great North Run – the world’s biggest half-marathon. Our team of event experts boast a broad range of experience in mass participation sport. As well as our owned events, we work with brands, corporates, charities, Local Authorities and Sports Governing Bodies to consult, create and deliver high quality event experiences.

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Great Run

Established in 1981, the Great North Run is now the world’s biggest Half Marathon. Every year the world’s greatest distance runners compete in the race, which is televised live on the BBC.  An international broadcast is distributed to 127 countries. 60,000 fun runners take part, and 250,000 spectators line the course. 10,000 children take part in kids races around the Newcastle Gateshead Quayside on the Saturday. With participants travelling from every postcode in the UK to take part, we deliver £35m of positive economic impact to the North East. 55% of UK population are “familiar” with the event, with almost 1.3m having taken part since 1981.

We’ve created a nationwide series of events based on the successful formula of the Great North Run. Events take place in 6 locations across the UK between May and October each year.

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Great Swim

The Great North Swim is the UK’s biggest open-water swimming event, with 8,000 participants each year.   The event takes place in Windermere, over 3 days and comprises 6 distances from 500m to 10k and Swim-Run.

Great Swim offers a broad range of brand partnership opportunities, contact us for more information.

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The 13 Valleys Ultra is set in the Lake District and in partnership with the LDNPA, celebrates the 13 unique valleys of the Lakes which are part of the UNESCO World Heritage Site Status, by linking them together. There are 4 distances to choose from with 3 ultra distances and 1 trail distance.

Beyond Trails is a series of trail running events, all starting in major UK cities. They start in city centre’s and take runners beyond the tarmac, to the trails. These events cater for challenge walkers and those new to trail running with the 25km trail distances, while also providing a serious challenge and a great training event for experienced ultra runners with the 55km distances.

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Established in 1988, FilmNova is a UK based media production company that operates globally in partnership with sports federations, rights holders, broadcasters, and brands. Leading the way in UK athletics coverage, as well as live sports coverage, documentaries, original series formats and branded content, clients include BBC Sport, FIFA, The Boat Race, and World Triathlon Championship Series.

Event Delivery

Our passion and expertise is mass participation sports events and campaigns.
We offer a broad range of knowledge and experience in the sector including:

  • Event Design & Concept
  • Marketing & Communications
  • Operational Delivery
  • Stakeholder Engagement
  • Health & Safety Management
  • Traffic Management Planning
  • Contingency Planning
  • Commercial Partnerships
  • Brand Activation
  • Volunteer Recruitment & Management
  • Race Pack Fulfilment

Contact Us

We have a wide range of opportunities on a national, regional or event by event basis.
Please get in touch, we’d love to hear from you.